In 1997, after operating 20 years in a sports retail store, our founder started Charmers Sportswear. The primary focus was on manufacturing football clothing and active wear, maintaining high standards of service and quality at cost-effective prices.

It soon became clear that a more holistic approach to manufacture all sports codes would allow Charmers to become a one-stop sporting manufacturer and wholesaler. After establishing a Charmers’ clothing range, we introduced equipment for each sports code and began developing our own equipment brands, such as Mitzuma. Today, we carry over 3,000 different products supplied to a diverse client base that includes wholesalers, retailers, schools, clubs, resorts, corporates and so many more.